MARKETING TECHNOLOGY · CRM · DIGITAL DEVELOPMENT
I build the systems behind exceptional marketing, connecting creative, customer data, automation and development to deliver sophisticated digital experiences.
Gold, Silver and Bronze, FCS Portfolio Awards for Bank of America emailEmail programs across banking, insurance, healthcare and travel. Every case study opens the real emails at full resolution, so you can read them the way a recipient would.
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Enterprise email for Bank of America and Merrill, from Preferred Rewards and investing to mortgages, auto loans and small business, for a team whose email work has won Gold, Silver and Bronze at the FCS Portfolio Awards.
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Transactional templates that follow a small-business policy from first quote through billing, renewal and cancellation, personalized with AMPscript in Salesforce Marketing Cloud.
Bank of America email work for the Enterprise Creative Solutions team, recognized in the email categories of the Financial Communications Society’s Portfolio Awards.
An email is the visible end of a longer system: creative, content, customer data, CRM, automation, code, QA and deployment. These are the parts of that system I work in.
Turning customer data into the right message at the right moment.
Email that renders, reads and behaves the same everywhere it lands.
Structuring content so teams can publish without breaking things.
The web skills underneath every email and landing page.
Taking a design file to a production-ready build without losing the intent.
From building WordPress sites to engineering Salesforce Marketing Cloud programs and enterprise email for regulated brands.
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Email Developer
Client: Bank of America
Builds enterprise customer communications for Bank of America and Merrill, from responsive development and personalization through accessibility review and production QA. Email work for the Enterprise Creative Solutions team has won Gold, Silver and Bronze at the FCS Portfolio Awards.
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Salesforce Marketing Engineer
Client: THREE Insurance
Engineered Salesforce Marketing Cloud programs for a direct insurer: Journey Builder automation, Data Extensions and SQL segmentation, and transactional and lifecycle email.
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Lead Email Developer
Led enterprise email development for healthcare programs: modular templates, cross-client testing, Salesforce-related workflows, quality assurance and technical production.
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Junior Full-Stack WordPress Developer
Built and maintained responsive WordPress sites, implementing front-end designs, troubleshooting issues and running website QA.
Great digital marketing doesn’t happen in silos. It happens when creative, technology and data work together.
About Emmanuel
I started on the web side, building and maintaining WordPress sites, then moved into enterprise email, where development, customer data and marketing meet. Since then I have led email development for healthcare programs, engineered Salesforce Marketing Cloud automation for an insurer, and built customer communications for one of the largest banks in the United States.
I bring a development-first mindset to marketing technology. I read a brief, a data model and a compliance requirement with the same attention, and I know what it takes to get a sophisticated experience from requirements to a tested, production-ready send. I am based in Utah.
Looking for someone who understands both the technology and the marketing behind great digital experiences? Let’s connect.
